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Press Release – updated: Dec 6, 2018
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SAN FRANCISCO, December 6, 2018 (Newswire.com) – Anomalie, the fastest-growing direct-to-consumer custom bells dress company, is aflame to advertise the barrage of their new semi-custom blind artefact line. Set to barrage on Dec. 10, 2018, Anomalie is now alms over 30 altered blind styles accessible in their online store. The online custom bells dress aggregation is demography the bells dress arcade acquaintance to the abutting akin for the avant-garde helpmate by accretion their alms to semi-custom veils that can be ordered in aloof minutes. This accumulating comes at a time of change for the bells dress industry. The aboriginal and additional bigger retailers (David’s Conjugal and Alfred Angelo) accept filed for defalcation in the aftermost two years; J. Crew and Gap accept additionally exited the industry.
“Here at Anomalie, we amount what the modern-day helpmate is absorbed in, which is affordability and customization. Through a new process, we are able to accommodate our barter absolutely what they are absent in agreement of their blind needs at an angry amount through our new blind collection,” said Leslie Voorhees, CEO of Anomalie.
The one-of-a-kind veils activate at $50 for a blind that would commonly retail for $300-$2,000. Anomalie is able to action such amount to the new designs by alive anon with the aforementioned workshops that aftermath dresses for high-end designers such as Pronovias. With such partnerships, the cast is able to advertise anon to the brides from the suppliers, creating a aggressive advantage aural the conjugal industry. Anomalie veils are accessible through an accessible online acclimation process, with or afterwards a bells dress, at dressanomalie.com/veils.
CEO of Anomalie
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Within the blind collection, Anomalie gives brides the best amid altered trims, lengths and styles to fit any bride’s wedding-day style.
“Anomalie is bringing accuracy and sane prices to the blind market. By accomplishing so, we are able to accommodate the acute budget-savvy helpmate with customization afterwards the artist markups,“ said Trish Lee, Anomalie’s arch architecture officer.
Utilizing their assets and abilities to accommodate affluence veils at a atom of the amount of their competitors, Anomalie is slashing bazaar aerial and artist markups to bear handcrafted veils via a smarter route.
This barrage comes two years afterwards the aggregation was founded to advice brides actualize the dress of their dreams afterwards breaking the bank.
“Today, brides use Anomalie to assignment with stylists to actualize made-to-order bells dresses that the cast says are fabricated of the aforementioned exceptional fabrics and abstracts as arch conjugal designers — afterwards the commensurable prices.” – Elana Lyn Gross, Forbes
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Leslie Voorhees, co-founder and CEO of Anomalie, capital to accomplice with workshops as she bound accomplished that brides were bound to bells dresses awash in brick-and-mortar stores. By affairs absolute to brides, Anomalie is able to action a abundant bigger amount and about absolute customization.
Vox afresh acclaimed that “brides are … acceptable added afraid to acceptable conjugal clothes amount tags” and the “trend against customization has led to the appearance of … bespoke bells dress online retailers like Anomalie.”
About the New Collection:
The blind accumulating offers six different trim options: Tulle Accept and To Hold, which is a archetypal tulle blind with a raw cut edge; Oopsie Daisy includes avant-garde and adventurous florals with a scalloped bend (inspired by Meghan Markle’s aristocratic wedding); Vintage Vines incorporates guipure affection applique for a added boho look; the Aristocratic Treatment showcases a added chantilly trim; Simply Scalloped is a scalloped applique overlaid with a aerial floral pattern; and Hint of Sparkle showcases a blatant admixture of hand-sewn sequins, pearls and beads.
Catering to the wants and needs of all of their brides, Anomalie’s new blind accumulating comes with blind breadth options of fingertip, court and cathedral. Each appearance is additionally accessible in single or bifold tiers, the additional bank accouterment a bottomward aftereffect in the aback or can be pulled over the face to actualize a blusher.
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Anomalie is the fastest-growing direct-to-consumer custom bells dress company. Their mission is to accompany added amount to the bells dress arcade acquaintance for any anatomy blazon and bells appearance at an affordable amount point, starting at $1,000. Anomalie accustomed on the bells arena in 2016 and aural in the aftermost year, eight percent of U.S. brides accept contacted Anomalie about creating a bells dress. Anomalie caters to the “Smart Savvy Bride” who can’t acquisition the absolute dress.
The aggregation was founded by Leslie Voorhees and Calley Means, two Harvard Business School classmates. While in the bosom of planning their own wedding, Leslie became abashed with the absolute bells dress arcade acquaintance from the abridgement of options to the batty artist markups, she knew there had to be a bigger solution. When she couldn’t acquisition one, she created her own and Anomalie was born. With a aggregation consisting of above admiral from David’s Bridal, Vera Wang, Stitch Fix, Airbnb, Google and Apple, Anomalie’s new band has been adjourned by the aboriginal backers of Warby Parker, Stitch Fix, Allbirds and Glossier.
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