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Nuren Group, a Malaysian-based aggregation that runs association and e-commerce sites for women, has aloft a $2 actor Series A led by Gobi Partners.

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The capital will be acclimated for hiring and to add added casework and e-commerce appearance to Wedding.com.my and Nuren.sg, Nuren’s bells sites, and its accessible parenting exchange Motherhood.com.my.

Combined with its seed round, Nuren’s Series A brings its absolute aloft to $2.25 million. The aggregation was founded in 2013 by CEO Petrina Goh, CTO Kelvin Leow, COO Stacey Lee, and CSO Alice Ong. The company’s casework are currently accessible in Singapore and Malaysia, but it will barrage in more Southeast Asian countries over the abutting two to three years.

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Goh tells TechCrunch that Nuren’s sites focus on “important activity stages area women absorb the best time and money.” Wedding.com.my and Nuren.sg are meant to be one-stop shops for bells planning, area women can acquisition a dress, assets a venue, book accouterment and added services, and plan their honeymoon. Nuren has a bells consulting aggregation that generates leads and sales to vendors, who pay the aggregation business fees in return.

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Since its launch, Nuren says it has served 300,000 couples, abutting them with 1,500 vendors. The aggregation claims that Wedding.com.my is Malaysia’s top bells platform, while Nuren.sg takes the cardinal three atom in Singapore.

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Motherhood.com.my, which will barrage in the additional division of this year, will accept an e-commerce boutique for babyish products, as able-bodied as a marketplace/directory for account providers.

The new markets Nuren affairs to enter are Thailand, Indonesia, and the Philippines. In Southeast Asia, there are two actor weddings per year, with couples spending $18 billion in absolute while planning them, says Goh. The company’s ambition is to eventually serve eight out of 10 brides in Southeast Asia.

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“The bells industry in Southeast Asia is still actual conventional, abridgement of amount artlessness and trusted advice online. People abundantly still await on chat of aperture to acquisition account and vendors they need,” Goh says. “I accept aural the abutting three years, we will transform the acceptable bells industry into a cellophane and affiliated network.”

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